The Innovation Management Center (IMC) is a newly established hub at EHEC Algiers, dedicated to fostering innovation, entrepreneurship, and strategic management. This branding project captures the center’s essence by combining modernity, professionalism, and forward-thinking design. The logo is constructed from abstract, interconnected letterforms, symbolizing collaboration, creativity, and structured innovation. The color palette—comprising shades of blue, black, and white—reflects trust, intelligence, and professionalism, reinforcing the center’s role in guiding businesses and students toward success. The use of the Outfit typeface ensures a clean, modern, and highly readable identity that seamlessly integrates across digital and physical applications. From banners and business cards to mobile interfaces and corporate stationery, the IMC branding delivers a strong and cohesive visual presence. This project highlights my expertise in designing impactful, future-driven identities that align with institutional goals and brand vision.