SCHOOL’INK is a smart and intuitive brand identity designed for an online education platform that helps students access essential learning materials and lessons with ease. The logo integrates a location pin with an academic cap, symbolizing both accessibility and education—highlighting the platform’s mission to make learning available with just one click. The color palette of deep blue, vibrant orange, and crisp white conveys trust, energy, and clarity, reinforcing the brand’s commitment to seamless and engaging education. Using the Montserrat Alternates typeface, the branding achieves a modern and professional look, while its adaptability across digital and mobile platforms ensures a strong and consistent identity. From app interfaces to business cards, SCHOOL’INK’s visual identity is designed to be impactful, user-friendly, and memorable. This project showcases my ability to craft meaningful and functional brand identities that align with the client’s vision and industry needs.