VIBE 213 is a dynamic brand identity designed for Mehdi Dib’s online shop, offering a variety of products under a single, unified name. The logo features a bold and modern typographic mark, incorporating sharp angles and a sleek, contemporary design that reflects the brand's energy and versatility. The color palette—deep green and warm gold—evokes a sense of trust, quality, and sophistication, making VIBE 213 stand out in the competitive e-commerce space. The branding extends seamlessly across various applications, from apparel and packaging to digital assets and vehicle wraps, ensuring a cohesive and impactful presence across all touchpoints. This project highlights my ability to craft visually compelling and adaptable brand identities tailored to the client’s vision and market positioning.